Why We Buy: The Science of Shopping By Paco Underhill [AUDIO BOOK]

Emperor · 30-Sep-2009, 17:03

Why We Buy: The Science of Shopping By Paco Underhill [AUDIO BOOK]
Publisher:RH Audio 2007-04-10 | ISBN: 0739341928 | mp3 | 162 MB (4 parts)
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the “science of shopping.” Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They’ve discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They’ve learned how the “butt-brush factor” (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They’ve quantified the importance of shopping baskets; contact between employees and shoppers; the “transition zone” (the area just inside the store’s entrance); and “circulation patterns” (how shoppers move throughout a store). And they’ve explored the relationship between a customer’s amenability and profitability, learning how good stores capitalize on a shopper’s unspoken inclinations and desires. Underhill, whose clients include McDonald’s, Starbucks, Este Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. –Rob McDonald
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes” in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field researchin shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

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Emperor · 30-Sep-2009, 17:07

ta en mp3 .vol

Emperor · 30-Sep-2009, 17:25

RapidShare: 1-CLICK Web hosting - Easy Filehosting

Amantefiel · 30-Sep-2009, 17:28

Grande Mostro.....

se ganó una pirsoca..

30-Sep-2009, 17:03	#1
Emperor Supermod Trígido Fecha de Ingreso: 13-December-2006 Ubicación: Melmac Mensajes: 6.052 Género: Agradecio: 253 Agradecido 213 Veces en 153 Mensajes	Why We Buy: The Science of Shopping By Paco Underhill [AUDIO BOOK] Why We Buy: The Science of Shopping By Paco Underhill [AUDIO BOOK] Publisher:RH Audio 2007-04-10 \| ISBN: 0739341928 \| mp3 \| 162 MB (4 parts) In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the “science of shopping.” Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They’ve discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They’ve learned how the “butt-brush factor” (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They’ve quantified the importance of shopping baskets; contact between employees and shoppers; the “transition zone” (the area just inside the store’s entrance); and “circulation patterns” (how shoppers move throughout a store). And they’ve explored the relationship between a customer’s amenability and profitability, learning how good stores capitalize on a shopper’s unspoken inclinations and desires. Underhill, whose clients include McDonald’s, Starbucks, Este Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. –Rob McDonald Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes” in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field researchin shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. Part 1 Part 2 Part 3 Part 4 mirror Part 1 Part 2 Part 3 Part 4 mirror Part 1 Part 2 Part 3 Part 4 >>:: NO PASSWORD ::<< __________________ XXVI Fiesta Chelera 16 de Diciembre 2130 hrs Le Trianon Santo Domingo 2096 La EstoCada Consultas, dudas y/o reclamos dirijase a la oficina de moderación más cercana a su domicilio o a emperor@laestocada.cl

30-Sep-2009, 17:07	#2
Emperor Supermod Trígido Fecha de Ingreso: 13-December-2006 Ubicación: Melmac Mensajes: 6.052 Género: Agradecio: 253 Agradecido 213 Veces en 153 Mensajes	ta en mp3 .vol __________________ XXVI Fiesta Chelera 16 de Diciembre 2130 hrs Le Trianon Santo Domingo 2096 La EstoCada Consultas, dudas y/o reclamos dirijase a la oficina de moderación más cercana a su domicilio o a emperor@laestocada.cl

30-Sep-2009, 17:25	#3
Emperor Supermod Trígido Fecha de Ingreso: 13-December-2006 Ubicación: Melmac Mensajes: 6.052 Género: Agradecio: 253 Agradecido 213 Veces en 153 Mensajes	RapidShare: 1-CLICK Web hosting - Easy Filehosting __________________ XXVI Fiesta Chelera 16 de Diciembre 2130 hrs Le Trianon Santo Domingo 2096 La EstoCada Consultas, dudas y/o reclamos dirijase a la oficina de moderación más cercana a su domicilio o a emperor@laestocada.cl

30-Sep-2009, 17:28	#4
Amantefiel ...:::Member Chorizo :::... Fecha de Ingreso: 16-October-2007 Mensajes: 633 Agradecio: 0 Agradecido 8 Veces en 2 Mensajes	Grande Mostro..... se ganó una pirsoca.. __________________ creo que ya la encontré

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